Sunday, June 8, 2008

Success

What is Success in your organization?
Is it meeting sales projections?
Selling a certain amount each and every month?
Meeting expected growth?
Success for corporations and for individuals could mean completely different things.
To an individual it might mean the things that he or she is able to get because of the money that they are receiving as a compensation for their work to their corporation.
Success to a corporation could be a certain percentage of the market that they have total control over or name recognition of their brand and product.
As the old saying goes, Success means many different things to many people.
Basically it boils down to what you as an individual think success is. What do you accept as success?
We need to look at our own deep personnel drives as to what success means to us. We need to see if it really is compensation that we want which means that products will be available to us or is there something more. Is it the ability to do what we want to do? To move in the direction that we feel we need to go into. To have possibilities and change available to us on our own timetable instead of being forced to react without any control or knowledge of the coming event.
Success can be a positive tool or it can be a destructive event.
There have been corporations that have been very successful, owning almost complete control of their markets only to be thwarted by outside market forces.
How about the original AT&T?
They had over 100% of the Market. They owned it all until consumers and the Federal Courts stepped in.
There are other companies that really do not want to hold too big a stake in the marketplace and are happy to be number two or even number three. They realize that number one is a target that everyone is hoping to knock down one day.
Let’s take a looks at Microsoft.
Today it’s considered the number one company in computer software. They’ve made their brand name Global. They like controlling certain areas of the markets and have knocked out competition by just letting the competitors think that Microsoft was going to enter their markets. It’s the big elephant that everyone can’t help but notice in the room.
There are a few other companies in the world that are like that. Most of them want to blend into the background, but they can’t help themselves. They’re big, the market knows it and that’s all there is to it.
The one’s to really worry about are the small and up and coming.
Why?
Because you really don’t know where they’re coming from and they might be coming from your little market niche, they’re hungry and willing to put it all out there for they really have nothing to lose but to be successful. It’s all or nothing for them.
Success is different for each company in the Global Market. You have to keep your eyes focused not only on what is ahead of you, but look over your shoulder and watch what’s coming up at you.

No comments: