Wednesday, May 7, 2008

Crisis Communications

You're about to be hit by a major crisis and like everyone, you're not ready.
Think about this.
A famous actor has one too many one night and on the way home he is pulled over.
Okay, to Jail pay the two hundred dollar fine and live on with your life.
No wait, this guy wants his fifteen minutes of fame to turn into an eternity. He goes and accuses the Police Officer of racial and religious slurs.
Are we having an out of body experience here?
Has this guy completely lost it?
The pressures of Hollywood may really be too much for some people. It’s even worse these days for the guys in Crisis Communications. They have more clients than they should be having. Either people have all of a sudden gotten a whole lot dumber or we as a society are having a breakdown.
The truth be told that what Bill Gates wrote for the title of his book, BUSINESS AT THE SPEED OF LIGHT can also be used for all forms of communication within our society.
Communications is almost faster than the speed of light if you can believe that.
It used to take a couple of days for a scandal to break if it broke at all, then a couple of days for people to get the full detail, by that time the so called scandal could have had several changes made in the fact to either soften it or to just make it go away before any real harm is done.
Today with the Internet, 24/7 News, instant blogs and hundreds of other communications tools, a scandal gets to have a life of its own in some instants. Once they begin they just don’t seem to go away and the 24/7 News cycle finds them easy to regurgitate.
Don’t believe it, look at the recent custody battle or whatever that show was dealing with Anna Nicole Smith. First it was her denying who the father of her baby was, and everything that went with it. How much money did she make on those videos with the baby in her arms?
Then the shocker.
She dies all of a sudden leaving a possible $850 Million dollar fortune floating in Space.
Who is the father and will he please stand up?
Like Jim Carrey said on TV, for $850 Million any man in America will claim fatherhood and call that baby a new name, Meal Ticket.
It was all like a three act play, the first act, Anna Nicole is pregnant by unknown person, (No, not another Immaculate Conception) if anything this one’s father had a name, just couldn’t figure out who and when.
Then Anna Nicole passes away, a real shocker to some, expected by others due to Mom’s usage of recreational drugs.
Then the third act finding the father of the baby.
Even a judge in Florida was driven to tears trying to figure this one out.
All of these people needed some Crisis Communication to help them not only survive but to make sense of the situation they found themselves in.
Now individuals are not the only ones that need Crisis Communications, Corporations and Government need just as much.
We are on a 24/7 Time Zone and you never know when the next disaster is coming at you and how it will affect you.
Oh, and by the way, if you own a business or work for the national, state or city government or if you work in a business.
Disaster is coming, only guess what?
You’re not ready for it.

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