Fear Of The Unknown In Europe

MPP is a major company, a world leader in marketing communications. They help their clients to compete successfully in marketing strategy as well as advertising actually every form of marketing communication. They have leading companies in: Advertising; Media investment management; Information, insight & consultancy; Public relations & public affairs; Branding & Identity; Healthcare communications; Direct, promotion & relationship marketing; Specialist communications.
Now you would think a company is very strong financially and has a great future. Well WPP does. It pays over $850 to Google alone in advertisement on behalf of its customers.
Recently the United Kingdom company created a partnership last week with Yahoo that would let WPP buy ads and help Yahoo extend its customer base.
Why is MPP getting so close to Yahoo?
It’s fear.
Fear of an American Company that many Europeans and others around the Global Market are in fear of.
No, it’s not Bill Gates and Microsoft.
It’s the boys from Silicon Valley, named Google.
Yes, that six letter word that is scaring a lot of companies around the world, especially in Europe.
Why so much fear about a little ole company like Google.
Well Google started out as a small search engine. It still does that today but now it’s entering new areas. Areas that many in Europe fear will be an invasion on possible markets for them.
Now what does Google have that the others fear so much. Well for starters, how about money. Google has a lot of cash on hand and its ready to spread it to get into new markets.
Another thing Google has is Brain Assets. It has a lot of smart people working within its offices ready to come up with new ideas and enter new markets to make new avenues of revenue.
Now why do the European Corporations really fear it?
I think it’s because of the Brain Assets.
Google has hired a lot of very smart people and they also realize that their main asset is not just the money that they have in the bank, but the intelligent asset that they have in their people. They are willing to listen and let their people develop concepts and take them to ideas, then develop them further into projects and finally avenue of revenues for the company.
Google and its people realize who they are and where they want to be. It is because of this that they are successful and it is because of this that the Europeans fear them.
WPP itself is a world leader in marketing communications, but just to protect itself, it has made joint deals with Google and Yahoo, both are competitors in the Global Market. WPP is also a competitor of Google in setting up advertising venues for its customers.
WPP realizes that it has to deal with Google and Yahoo so it has split its advertisement market dealing with both of them. This is something it does out of necessity. It has to offer the best possible form of marketing to its customers and Google and Yahoo are the best at this time on the Internet and when the Internet finally reaches over Six Billion Customers, WPP will be in a position to approach and advertised to them all.
Europeans, Google is not something to be feared. It is only a tool that is to be used for your marketing and advertisement. It’s just another way to reach customers. If you’re not happy with it, then use your Brain Assets and develop a new means. That is what so glorious of this system called the Internet. It is open to all. All you need is a new idea and you can be off to a Global Market that one day will attract the World’s Population as its market.