How Do You Get Your Brand Name Out There?

What’s in a brand name?
In fact, how many times do you mention a brand name in a conversation?
Well according to the people who go around asking questions and taking survey’s they calculate that we mention Brand Names about three to twelve times in one week.
That’s not too bad but consider that brand new mom’s and pregnant women mention Brand Names about 100 times a week in conversations.
Why?
Well, pregnant women and new moms are on the lookout for the consumer products that they are going to need to help their growing family get along safely in life.
Moms, according to estimates, spend around $1.7 Trillion Dollars a year in consumer product buying and most of it is done by word of mouth.
When a couple finally decides to settle down and raise children, it’s not a very easy process.
Too many parents, especially the mom, it’s a very important decision and it must be done right. Everything is on the table when it comes to children and I do mean everything. From the food the child will eat, the cleaning products to be used around the child, the kind of material that they will sleep in, the car seat in the car, the car.
There’s a whole list of products from A to Z that new moms will look at and who is an expert that Mom can talk to but another Mom that has all ready gone through the process.
A study done by BabyCenter and The Keller Fay Group found that one in five pregnant women and new moms were identified as word-of-mouth leaders. That means that these word-of-mouth leader moms recommended consumer products for the new moms or pregnant women to buy.
The study showed that pregnant women and new moms carried a product recommendation to buy, consider or try in 60 percent of their conversations.
Moms will talk to other moms and they will talk about technology, financial services, health care, food/dining, media/entertainment, shopping and retail experiences. They will talk about brands and what their experiences has been with those brands.
There were ten brands that were on the top of the list of Pregnant Women and new mom’s conversation:
1. Target
2. Walmart
3. Verizon
4. AT&T
5. Coke
6. Apple Computers
7. Pampers
8. Sprint
9. Gerber Food
10. Pepsi

Okay, so it’s no surprise that a place to go shopping and basically get all the other items are the top two brands that moms talk about, but it is surprising that Apple Computers is on the top ten list of brands for Mom. Why? Technology is one of our main tools of communications. In other words, Mom has taken to communicate with other moms on the internet. Plus it’s a great place to go and look up information on Brands.
Moms can email each other do some research on a product and find out more information and even check on prices. So, Apple Computers is high on the list for pregnant women and new moms. It’s technology is much easier than PC especially with the new Vista.
Moms go online now for almost everything. Prices on items, information on the items, who built it, medical information, recipes, travel, car prices and so forth.

Now that you know about pregnant women and new moms the next question you need to ask yourself as a business person is how you contact this network?
Well if you’re on the internet you can do it through Blogs, chats, message boards and social network. Find ways to make contact with this group, their family and friends.

Here are five ideas from Tina Sharkey at the BabyCenter, the largest online resource for expectant and new parents around the world
1. Give them something to talk about. Encourage word-of-mouth components within your brand briefs and marketing objectives. Leverage partnerships with sites with deep audience affinity, and gain strategic insights to hone in on what's going to resonate with the audience. According to a recent Booz Allen Hamilton study, consumer insights topped the list of the most important capabilities to marketers by 2010. But don't just gather them, use them.
2. Encourage participation. Give consumers access to simple tools and applications like video and photo uploading to encourage collaboration and contribution. Make it easy for them to show their creativity and become part of the mosaic. Marketing today is becoming more about co-creating experiences with consumers than pushing messages. Arm your consumers with ways to pass along what they've heard. Think send-to-friend, IM and email.
3. Enable sharing. It's imperative to make sure your technology is in sync with the digital ecosystem, so sharing activities are not only possible, but better yet, enabled by you! Encourage virality by allowing users to post to YouTube, Facebook and other social sites. Create sharing tools so people can easily send executions through Outlook or AIM. Also, don't forget to negotiate sharing rights into your contracts up front so there aren't any last minute surprises.
4. Observe, listen and learn. Pay attention to and rely on the wisdom of crowds. Create a feedback loop and troll blogs to see how your brand, product and message resonate -- which leads us to tip No. 5…
5. Iterate. Iterate. Iterate. Make your campaign and creative flexible. Use your feedback loop to refine creative to better serve the needs of your audience.
So, if you have a new product or introducing a new line, think of how you can get your information to the pregnant and new moms out there. You Brand may become known a lot faster than you thought.